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MEDIA ADVISORY

Canada Pavilion to Run the World in celebration of Health & Wellness Week and to promote the Terry Fox Run at Expo 2020 Dubai

What:
Family fun run aims to raise awareness of the importance of physical activity and enjoying the great outdoors for health and wellbeing
Who:
Marie-Geneviève Mounier, Commissioner General - Expo 2020 Dubai
Parka the beaver, the official mascot of Parks Canada
When:
Sunday, 9:30am, 30 January 2022
Where:
Ghaf Avenue, Expo 2020 Dubai

Canada joins Expo 2020 Dubai organizers in highlighting the importance of physical activity on health and wellbeing

The Canada Pavilion will host the Run the World Race at Expo 2020 Dubai on 30th January, 2022 as part of its activities during Health and Wellness Week. The family fun run event is open to all ages and abilities and will see participants literally run the world as they stride through the Expo site and past country pavilions.

Part of the Expo 2020 Dubai Sports, Fitness and Wellbeing hub, the running event aims to promote a fun, active and healthy lifestyle for all. For Canada, one of the incidental changes brought about by the COVID-19 pandemic was a rediscovery of the outdoors and the benefits of exercising in nature on health and wellbeing. The latest Parks Canada exhibit outside the Canada Pavilion aims to shine a spotlight on Canada’s abundant natural beauty, secluded lakes and forests, mountains and glaciers, and the positive benefits that spending time in nature can have on our health and wellbeing.

“Doing physical activities that improve our health and wellbeing is so important. It reduces stress, strengthens the heart and lungs, increases energy levels, and it improves your outlook on life too. Canada is proud to partner with Expo 2020 Dubai for this instalment of Run the World. Together we want to encourage others to get more active in the great outdoors.”
- Marie-Geneviève Mounier, Commissioner General - Expo 2020 Dubai

Mrs. Mounier will launch the official Run the World race siren at 9:30am on 30th January, sending participants on their way down Expo’s Ghaf Avenue. Also joining the race will be the official mascot of Parks Canada, “Parka”, a little busy beaver, who now takes up residency at the Canada Pavilion for the remainder of Expo.

In addition, the Canada pavilion’s Run the World takes place less than one week before the Dubai edition of the Terry Fox Run at Expo 2020 Dubai. The popular cancer research event returns to Dubai to mark World Cancer Day and bring to a close Expo’s Health & Wellness Week.

The event is organized by the Canadian Business Council Dubai and hosted by Expo 2020 Dubai, under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates Airline and Group, and Chairman of the Expo 2020 Dubai Higher Committee, who supported the very first Terry Fox Run in Dubai in 1994.

The Terry Fox Run takes its name from a young Canadian university student who lost a leg to cancer. Wanting to give hope to cancer patients, the amputee athlete ran 5,373 km - close to a marathon every day for 143 days - to raise funds for cancer research. When he had to stop running due to the return of cancer, millions of people around the world decided to continue his quest by taking part in The Terry Fox Run. Now an annual event in 33 countries across five continents, the Terry Fox Run has evolved into the largest fundraising event in support of cancer research in the world.

You can register for the Canada Run the World Race here.

To register to participate physically or virtually in Terry Fox Run at Expo 2020 Dubai visit: terryfox.premieronline.com.

To request interviews, please contact:

MOJO PR
canadaexpo@mojo-me.com

Jennifer Cook
058 597 1920
jen@mojo-me.com

Mouna Oirda
055 246 0243
mouna@mojo-me.com

Canada at Expo 2020 Dubai
“Canada’s Expo 2020 theme, The Future in Mind, serves as a platform to promote opportunities for trade, investment, education, tourism and immigration, from across Canada’s provinces, territories and cities, and throughout all sectors of society. Canada’s participation highlights Canadian leadership in key sectors, including artificial intelligence (AI), robotics, education, digitization, telemedicine, clean technology, agriculture, health sciences, aerospace and more. Canada’s approach to Expo 2020 Dubai is inspired by our core values of diversity, inclusion, human rights and gender equality as the foundation to building a prosperous and inclusive nation capable and intent on offering solutions to global challenges.”

Global Affairs Canada
“We define, shape and advance Canada’s interests and values in a complex global environment. We manage diplomatic relations, promote international trade and provide consular support. We lead international development, humanitarian, and peace and security assistance efforts. We also contribute to national security and the development of international law.”

The Future in Mind – Pavilion Experience: https://www.thefutureinmind.ca/
Canada at Expo 2020 Dubai: https://expo2020.canada.ca/en/